Tips to Perform Year-End Audit to Gain Future Insights

  • Did your typical site traffic seasonality shift because of the pandemic that you might need to take into consideration (as we may have to spend a few more months in this atmosphere)?
  • Have you observed certain channels, whether or not in search, that has witnessed a negative or positive transient in user engagement and behavior with website touchpoints?
  • On the whole, have particular landing or exit pages made extreme changes in the past year that might suggest a reexamination or improvement?
  • Analyze the development deployment calendar. How many tags have been manually added to your website? Are these tags still being used? Can you clear things up a little and deploy using a tag manager?
  • The keywords that you have targeted throughout the year do they still present an expected search volume, or are they decreasing? Or perhaps the keyword family is expanding and should be prioritized in your next year’s content marketing strategy?
  • Are there monthly discrepancies in your keywords that could signal extra paid search focus during the upcoming months next year?
  • Which pieces of content used in this year’s content marketing strategy displayed the highest pages per visit as well as session duration on your site? Sometimes, marketers can be diverted because of CTR (click-through rate), which is regarded as a high success. At the probable expense of a high bounce rate, you should hunt those resources that helped facilitate someone to delve into your brand.
  • What type of content improved the KPIs (key performance indicators) on your website? As we said before, do not expect your content to drive immediate sales. Instead, examine your indicators of mild user engagement.
  • What types of content has resulted in a user subscribing to your blog, signing up for your newsletter, or downloading a PDF? These website touchpoints display that certain content builds enough trust among the visitors to be open to future content.
  • What type of content got the highest user engagement?
  • What type of content on your website saw the most number of shares, comments, and other reactions?
  • Analyze your competitive gap. It never harms to get a few tips from other people within your industry as they can give insights into what is working currently as well as what is most likely to work in the near term from an inbound link point of view.
  • Carry out an analysis of the links that you have earned during the year. Are there any month(s) that stuck out? What were the types of these links? Generally, professionals perform this practice from a lost link technical standpoint to determine the issues with your website or the referring location that might be interrupting the link.



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John Jack

John Jack


I am an IT Expert, Provides You a Better and Safe Internet services and Networks Services so you can safely do your business.