A Layman’s Guide to Choosing Website Color Schemes

  1. Identify Your Primary Color
  1. Choose the Number of Colors
  1. Utilize Secondary Colors When Required
  1. Don’t Overlook the Neutral Colors (Black, White, and Grey)
  1. Add Primary, Secondary and Neutral Colors in the Following Areas
  • Primary Colors: These should be applied to the “hot spots” on your web page. You should use these eye-catching, dynamic colors to grab the attention of your visitors and convince them to take the desired action(s). You should use primary colors to highlight elements such as the call to action buttons, titles, download forms, and other crucial components.
  • Secondary Colors: You can use secondary colors to highlight the relatively less critical information present on the web page, including subheadings, secondary buttons, active menu items, backgrounds, supporting content writing such as testimonials and frequently asked questions, and so on.
  • Neutral Colors: While these colors will most probably be used for background and text, they can also prove useful in incredibly colorful sections of the website in order to help lighten it and refocus the eye.
  1. Go Through the Process Multiple Times
  1. Brainstorm Whenever Needed
  1. Why Is Website Color Scheme Crucial?
  1. What Emotions Are Associated With the Different Colors?
  1. Are There Any Gender/Age Color Differences? If Yes, Then What?
  1. Which Colors Capture the Most Attention?
  1. Do Industries Favor Different Colors?
  1. How to Enhance Brand Recognition?
  1. What Are Neutral Colors?
  1. Are There Any Examples of a Good Website Color Scheme?
  • Bright Accent Color
  • A Bright but Balanced Color Scheme
  • Fresh and Organic-Looking Color Scheme
  • Earthy Shades
  • Calm and Minimalistic Color Scheme
  • Sleek and Relaxed Color Scheme
  • Pastel and Muted Color Scheme
  • Soft and Welcoming Color Scheme
  • Vibrant and Bold Color Scheme
  • Vibrant Contrast
  • Colorful and Modern Color Scheme
  • Fun and Playful
  • Monochromatic Color Scheme
  • Elegant and Peaceful
  • Bold and Sharp Color Scheme
  • Unafraid of Vivid Colors
  • Luxurious and Elegant Color Scheme
  • With a Touch of Tradition
  • Corporate Yet Energetic Color Scheme
  • Traditional but Interesting

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