With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose — the one your target audience can genuinely relate to.
Having a potent brand purpose can distinguish your company…
We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself.
SEO content writers are familiar with this just as well as anybody else.
If you wish to enter the digital marketing industry as a content marketer, you may be a little surprised to know that powerful writing skills are essential but not enough.
When it comes to creating search-optimized content, it takes more than just good writing chops to succeed. There are many SEO concepts that content…
As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year.
The step comes as the social networking site is looking to broaden its horizons to discover more ways to earn profit for itself as well as its content creators. Currently, advertising stands out as Twitter’s primary source of revenue.
On Thursday, in an investor presentation, the social media company revealed that this new…
In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality.
A person asked Mueller if it would be useful to include more words on a web page to rank it higher in the SERPs. In essence, the main idea behind this question was that if a page is not ranking well in the search results, adding more relevant content to it might help.
Let’s see what Mueller had to say about this.
WILL ADDING MORE…
The microblogging platform Twitter has brought back its “review before you tweet” prompt that encouraged users to review their tweets that can be regarded as potentially offensive or harmful for others. The platform is testing it only for iOS users for the time being.
In its recent tweet, the Twitter Support team announced the relaunch of this experiment. Sometimes, in the heat of the moment, people tend to say a few things they don’t really mean and regret later. That’s why the platform has relaunched this experiment that prompts users to review their reply that is potentially offensive or harmful…
Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour.
This ever-lasting pandemic not only changed our lives out in the physical world but also transformed our digital lives altogether. It shifted the demands people placed on familiar tools. Marketers must pay…
Jumping on the “Stories” bandwagon, Spotify has announced Spotify Clips. On Monday, at its Stream On event, the music giant introduced Spotify Clips that are much like Instagram and Snapchat Stories. They will be available on Spotify playlists and let artists connect with audiences and fans in a new, different way.
Stories are a temporary way to share photos and videos that automatically vanish after 24 hours typically. Without a doubt, users love this format simply because it provides them with a way to share moments from their daily life for a short time. But the continually growing launch of…
On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.
The Union ministers Ravi Shankar Prasad and Prakash Javadekar briefed the media, welcoming social media companies to operate and do business in India and applauding them for gathering such immense popularity and a good number of users. Moreover, they praised these platforms for empowering the average users with the power of technology.
However, the ministers said that the double standards of social media won’t be acceptable anymore and that regulating the actions of social networking companies in…
It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display.
Although people using devices with a lesser display resolution won’t get the same video quality as they would with a higher resolution screen, turning on the 4K video playback option will still benefit them.
As per a trusted source, this change was discussed late last week on the YouTube subreddit first, where people observed that the option to select 4K video playback was now…
The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media. ASCI pointed out that today influencer advertising has become quite popular, and the majority of posts that influencers publish are promotional, yet most of them aren’t recognized as such. This type of non-disclosure is a disservice to people and is also more or less misleading.
According to the new guidelines, all social media influencers will need to reveal whether a particular creative post (image, video, or written content) is an advertisement or not. Moreover, if there are…
John Jack
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